Introducing The Dividend Kings
We are proud to reintroduce you to the Dividend Kings.
For years, Dividend Kings has been a prime location for in-depth research and top-quality dividend and dividend growth investments. In 2026, we’re excited for a fresh leadership team to step up and take the reins! Long-time contributors like Justin Law and Kody Kester are still involved and providing valuable insights, but we’ve added a new leadership team, Scott and Rachel Kaufman, to inject fresh ideas into our community. We’ve also renewed our emphasis on our core mission: Dividend growth investing, capital preservation, and excellent total returns.
Let’s examine all of these points in detail below.
Dividend Kings
The Dividend Kings is one of Seeking Alpha’s oldest dividend growth and total return-focused investment groups. We continue this heritage of royal excellence in everything we do to this day.
So why are we reintroducing you to our service? Because now is the best time to rediscover dividend investing.
Within the halls of our royal community, you will find retirees, hard-working men and women, experienced veterans, and brand-new investors. They all enjoy not only seeing their portfolio value grow rapidly but also understand that growing dividends mean growing financial security with each passing year.
We focus on quality first. Valuation second. Dividend yield and growth are third. This means that any company we screen must be high quality to be considered, then it must present an attractive value second, and finally, must meet our stringent dividend yield and growth requirements.
We do this by placing a heavy emphasis on fundamentals, cash flow analysis, and risk evaluation.
Why Dividend Kings?
Dividends provide an attractive return in themselves, but did you know that companies that grow their dividends have historically led to outperformance?
Hartford Funds
Dividend growers from 1975 to 2023 have seen a CAGR of more than 10%, which beats the S&P 500’s CAGR of 8.7% during the same period. Yet dividend investing isn’t a game of blind chance. You must be investing in companies that are growing their dividends. If not, the return drops considerably.
How often do investors hear stories with these warnings built in?
1. Dividend investing is just chasing yield
This is frequently stated because too often it’s patently true. Many new investors get enamored by the idea of high yields and dive deeply into the quicksand of deteriorating portfolio values for the sake of yield alone. This can lead to deep frustration, financial worries, and angst about the future.
2. Dividend investing leads to subpar total returns
Another worry that many investors have about investing with an emphasis on dividends is a poor overall total return. They think that they must trade outperformance for dividend income. It’s sad to see many accept subpar returns for the sake of a few cash dollars in their pocket. The key to remember, however, is that not every investor’s goal is the same, and your stage of life may determine your desire for common equity exposure.
You don’t need to fall into these traps
By being part of Dividend Kings, we equip you to easily defeat these dividend investing pitfalls and build a portfolio that’s a fortress of financial strength.
We build our entire investment philosophy around core principles that guide us in everything we do and offer you.
Dividend King Core Principles (Dividend Kings)
We combat chasing yield by deeply rooting our investing within a long-term focus. We’re not day trading or swinging for the fences. We’re investors who buy and hold for the long term, enabling our investments to see fundamentals overcome sentiment and irrationality.
We use data-driven analysis to combat personal bias, recency bias, and human error. We provide this data in every article we write and every pick we cover. Furthermore, this data flows through the tools we provide our members (more on those below).
You work hard for your capital. It should work hard for you. We don’t believe in putting your hard-earned money into extremely risky situations for the claim of high yields and dreams of potential success. We believe in diligent and prudent risk management. The end goal is capital preservation and capital growth via value growth and dividends coming in. We don’t buy wasting assets hoping they outpay their ever-declining share value. We buy undervalued assets and enjoy value appreciation and dividends together.
Dividend Kings
Education is key to our approach. We don’t want you to be forever dependent on us for your personal research and portfolio. We want to see you grow and become an experienced investor. We emphasize teaching you the whys and hows, not just pointing out great opportunities. We have multiple educational primers on different types of securities, and every article is written to be easily understood and highly approachable.
What Does Dividend Kings Offer You?
By joining our community, you get access to the following:
- A model portfolio with an overall average yield of 6-8% and high dividend growth
- Our model portfolio is divided into two sides. One focuses on common equity with high levels of dividend growth; the other focuses on fixed income opportunities providing a higher yield.
- Our model portfolio provides real-time yield, price, Chowder number, and return data.
- Real-time buy and sell alerts for model portfolio position changes.
- Three exclusive articles per week
- One deep-dive on a specific ticker.
- Top picks for your week ahead.
- One article focused on education, research, or market outlook.
- Access to our exclusive Zen Research Terminal with more than 400 companies utilizing a real-time data feed.
- Access to our exclusive Automated Investment Decision Tool to help you rapidly evaluate companies within the Zen Research Terminal.
- The Dividend Champions List updated by Justin Law.
- Educational Article Database with primers and educational resources for new investors.
Dividend Kings
Scott Kaufman, Co-Leader
Scott Kaufman, aka Treading Softly, is the co-leader of Dividend Kings. He brings with him over a decade of banking and investing experience, allowing him to have a cash flow first focus on his analysis. This ensures the investment opportunity can afford to reward shareholders for decades to come. Scott has a proven track record of providing actionable insight and helping subscribers grow their portfolios to record size with strong total returns.
Rachel Kaufman, Co-Leader
Rachel Kaufman is the co-leader of Dividend Kings. With more than a decade of experience managing multiple content streams to ensure timely and effective delivery, Rachel ensures content arrives in a timely manner and specializes in ensuring it’s readily understandable and approachable by both novice and expert alike. Rachel is the point person from Dividend Kings to assist you with any customer service needs and ensure your transition to our community is as smooth as possible.
Kody Kester, Equities Analyst
Kody, aka Kody’s Dividends, has been a long-time contributor to Dividend Kings. His work is featured elsewhere on Sure Dividends, iREIT on Alpha, and previously on his own investing blog. Kody is known to bring top-notch ideas that provide high levels of dividend growth while featuring overall low risk. Kody’s passion for helping others grow their wealth is evident in every article he writes. He wants to see your portfolio grow to new heights and is committed to unlocking value from every opportunity.
Justin Law, Equities Analyst
Justin Law has a Ph.D. in chemistry from Rice University and has earned the CFA Institute Investment Foundations certificate. He applies his knowledge to deep value and dividend-paying stocks. Justin’s skill and precision are present in his detailed oversight of the Dividend Kings tools and Dividend Champions list.
How to Get Started
Joining Dividend Kings has never been easier. Currently, we’re offering a $30 one-month trial, making it easy and affordable to try out our service and see for yourself how dividend investing can change your financial future, but also your financial present.
Former Dividend Kings’ subscribers are unable to participate in the month-long trial, but will receive an exclusive offer to rediscover our unique community.

Dividend Kings
Don’t surrender today’s happiness for tomorrow’s wealth – enjoy both through careful, well-researched, and total return-focused dividend investing. We provide you with the tools, insights, and actionable research to remove the chaos from your portfolio and enjoy clarity of mind and focus.
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